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Kelley Blue Book’s website wins a WebAward

The Irvine-based company wins Outstanding Website in the automobile category.

By Karly BarkerPublished: October 10, 2011 09:26 AM

Irvine-based Kelley Blue Book’s (KBB) website was recently honored with the Outstanding Website award in the Automobile category of the Web Marketing Association's 2011 WebAwards. KBB says more than 2,000 entrants from 45 countries competed for this years award. The website was chosen based on design, copy writing, innovation, content and use of technology. The honor comes just six months after the company launched a redesigned version of kbb.com.

“We wanted to make the website much more geared toward what consumers were trying to achieve,” said Robyn Eagles, a spokesperson for the company. “Typically with third party websites, viewers click through the site using new or used car categories. We shifted the paradigm to going more task oriented. We also built several new financial tools to help buyers make better car-buying decisions.”

Eagles said the website took hundreds of people over 18-months to create. The project was led by Michael Wulf, who was an honoree of OC Metro’s 2011 40 Under 40 awards. Wulf’s team added three new features to the website: total consumer cost information, Reality Check, and consumer and expert reviews.

KBB is utilizing daily consumer feedback from Facebook and Twitter to improve the new site, according to a company representative. The firm plans to launch further advancements to the website in the coming months.

"Implemented in May 2011, these changes not only provide helpful content, but do so in an easy-to-use format,” said Justin Yaros, executive vice president of product design and development for kbb.com. “Being recognized for the new site design and its features among industry leaders makes the hard work and dedication for the redesign much more meaningful."

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