New York wants more yogurt. Yogurtland has opened its first location in the Big Apple at 1275 1st Ave. near East 68th. This is the foundation of what could be a major expansion in the New York metropolitan area for both company-owned and franchised locations. Yogurtland currently are already 190 different locations across the U.S., Guam, Japan and Mexico and there will be another location to open in Brooklyn later this year at 207 7th Ave. near 3rd St.
“Yogurtland is a healthy treat and our proprietary flavors make Yogurtland frozen yogurt superior. Our concept lets people be in control of their yogurt experience and choose the flavors and toppings that they love,” said Peter Nguyen, the franchise partner operating in NYC. Nguyen said he plans to open several more locations in the future.
Yogurtland frozen yogurt shops generate an average unit volume of more than $780,000 and last year served more than 49 million cups of frozen yogurt. However, being the center of cool that New York is, they will have to compete with shops they already have been competing with in Pinkberry and new ones like Berrywild and Yogomonster.
In 2006, Yogurtland founder, CEO and president Phillip Chang opened his first store in Fullerton. The brand soon expanded to an international company that served 49 million by 2009. Each store costs $385,000 to $435,200 and has an attraction called "Tokidoki", a collection of character designs on spoons that are collectible.
The new 900-square-foot Yogurtland will operate 7 days a week from 11 a.m. to 11 p.m. and will employ 15 people.
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