TECHNOLOGY
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Skype, others introduce global technology update week
After an international survey revealed lack of knowledge about software updates, Skype, Norton and TomTom team up to educate consumers
by Mackenna WaterhousePublished: July 27, 2012 08:15 AM
Skype, Norton of Symantec and TomTom this week established a new International Technology Upgrade Week to educate consumers on the value of system upgrades following a survey that revealed 40 percent of technology users don’t install software updates regularly.
The survey of American, British and German technology consumers showed that the 40 percent of customers who fail to update software either doesn’t understand how updates affect devices or what the benefits of regular updates are.
“Only by regularly upgrading are consumers able to enjoy the benefits of improved voice and video calling quality, longer mobile battery life and bug fixes, in addition to new features that we regularly add across our product portfolio, like photo sharing on mobile, or group video calling and group screen sharing on a computer,” said Linda Summers, director of product marketing at Skype.
To receive the updates, Skype, Norton and TomTom users are directed to follow instructions originally given with the software and visiting the websites for up-to-date information.
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The survey of American, British and German technology consumers showed that the 40 percent of customers who fail to update software either doesn’t understand how updates affect devices or what the benefits of regular updates are. “Only by regularly upgrading are consumers able to enjoy the benefits of improved voice and video calling quality, longer mobile battery life and bug fixes, in addition to new features that we regularly add across our product portfolio, like photo sharing on mobile, or group video calling and group screen sharing on a computer,” said Linda Summers, director of product marketing at Skype. To receive the updates, Skype, Norton and TomTom users are directed to follow instructions originally given with the software and visiting the websites for up-to-date information.
Click to see the full-sized image Related headlines Aliso Viejo-based software company bought by Dell Toshiba and Adobe launch LeanPrint software Smith Micro Software brings comics to life through 3D |
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