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PacSun partners with reality TV stars

The youth apparel brand announces a new clothing line and partnership with Kendall and Kylie Jenner

by Scott McCourtneyPublished: November 19, 2012 08:55 AM

Anaheim-based Pacific Sunwear of California Inc. will partner with reality TV personalities Kendall and Kylie Jenner to design and release a new clothing line.  The young women’s line is to launch exclusively in PacSun stores nationwide by February 2013.  The “Kendall and Kylie” line of clothes will feature a full assortment of on-trend young women’s pieces that reflect the optimism, creativity and diversity of PacSun’s California heritage.

"PacSun is all about great brands and on-trend merchandising that align with the creativity, diversity and optimism that makes the California lifestyle so unique,” said Gary Schoenfeld, CEO of PacSun. Schoenfeld described the Jenner sisters as representing the “unique characteristics” of PacSun and said they would be an exciting addition to the brand.

“Kendall and Kylie represent all of these unique characteristics and will be an exciting addition to the women’s side of our business.”

The “Kendall and Kylie” line will include high-waist denim shorts, graphic tees, dresses, jackets, bandeaus and scarves. The line of clothes will range in price from $24.50 to $79.50 and will be available online as well in stores.

“Fashion has always been such an important part of our lives, and we are so excited for the opportunity to collaborate with a California-based brand that shares our style and California spirit with everyone,” Kendall Jenner said. “Designing every piece of our first collection has been a really exciting challenge…” said Kylie Jenner.

The “Kendall and Kylie” line is a result of a collaboration that also included Majestic, Inc. Other celebrities to get clothing lines through Majestic include Heidi Kulm for New Balance and House of Harlow and the 1960 line by Nicole Richie. The Jenners are offering fans several ways to learn more about their new PacSun line.

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