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Hotels see more business in August

Boosts in daily rates, bumps to occupancy lead to a gain in the sector

by Caitlin AdamsPublished: October 08, 2012 12:40 PM

Orange County’s hotel industry saw a small boost up in occupancy during August compared to the same period in 2011, according to the latest numbers released by Colliers PKF Consulting. More than half of O.C.’s statistical regions saw occupancy increase during the month, leading to an overall gain in that area.

Hotel operators, anticipating a high-traffic Southern California vacation month, raised room rates in all seven regions; however, actual demand and occupancy did not end up meeting those projections in all cases. In Huntington Beach, where the average daily room rate increased 16.6 percent in August, the highest rate increase during the month, occupancy dipped 4.6 percent compared to the same time last year. This was also the largest year-over-year decline in occupancy seen during the month.

Two other areas saw occupancy dip in August; Costa Mesa and the Orange County Airport region saw declines of 4.2 percent and 0.5 percent, respectively.

The most-visited area during August was the North Orange County region; it had an occupancy rate of 83.5 percent during the month, up 2.7 percent from the same time in 2011, followed by Anaheim, which saw 82.9 percent hotel occupancy, a 6.1 percent increase. Orange County’s hotels as a whole saw a total occupancy boost across the board of 2.8 percent during the month.

Revenue per room increased across all regions during August. Across all seven Orange County regions, the revenue per room increased on average by 10 percent, amounting to $137.43.

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