Cypress-based Nitto Tire, a performance tire designer for racing, off-road and street vehicles, is launching a new marketing plan for its new ultra high performance tire, Motivo.
An all-season model, Nitto says that Motivo is the first tire to achieve ultimate safety while navigating hazardous roads or weather conditions. The company has also developed a new compound that prolongs the tread life of Motivo. The tread block of the tire also ensures a quieter ride for drivers.
The Motivo’s new marketing plan will ensure that Nitto Tire reaches a wider audience spectrum. Consumers will find information about Motivo on CarAndDriver.com, AutoGuide.com as well as other enthusiast sites, according to Nitto Tire.
Nitto is also involved in social media campaigns as a part of their new plan to broaden their consumer audience.
To create more of a fan base for Motivo, the representatives of Nitto Tire have developed a hub for interested customers and dealers at ExperienceMotivo.com. The site provides in depth information on the product as well as reviews and videos about the tires performance.
"Nitto Tire's Motivo rollout is designed to showcase and educate general consumers on the value and importance of the long-lasting, quiet, all-season Motivo," said Gloria Miyamoto, Nitto Tire’s marketing manager. "We expect a tremendous interaction between high performance fans, new customers and dealers through ExperienceMotivo.com."
To market Motivo, Nitto Tire has purchased three months of outdoor billboard campaigning in more than 50 markets across the nation. The company will also be placing mobile smartphone and tablet ads to help reach a broader audience.
The company will also be launching an online banner campaign on more than a hundred different sites. Social media programs and an extensive tire-sampling program will also take place to get the attention of possible future buyers.
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