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Mimi’s Café supports Go Red for Women movement

Irvine-based dining chain raising funds and awareness throughout American Heart Month

by Elizabeth LeePublished: February 06, 2013 09:25 AM

French-inspired casual dining restaurant Mimi’s Café is raising awareness throughout the month of February in support of the American Heart Association’s Go Red for Women movement.

Mimi’s second annual national campaign started on Friday, Feb. 1, the 10th National Wear Red Day. On that day, guests who wore red to dine at Mimi's  received a free cup of soup. With a donation, guests will also be able to enjoy a complimentary cup of soup every Tuesday of this month. Customers who donate $1 will receive a heart-shaped tribute card to inscribe and display in the restaurant, and those that donate $5 will be given a limited-edition sparkle red dress lapel pin. Donors to the campaign will receive up to $30 in Mimi’s savings, and 100 percent of all donations go directly to the American Heart Association.

“Mimi's wants you to put your hearts up in support of the women we love and many more who are impacted by this disease every day," said Mark Mears, president of Mimi's Cafe. "Heart disease is our number one killer and more deadly than all the forms of cancer combined, but it can be prevented. The power to affect change lies within the hearts of our teammates and our guests."

As a part of their campaign, Mimi’s is “going red” through social media. Mimi’s has a Mimi’s Goes Red Facebook Challenge that encourages fans to learn more about heart health and win prizes, and offers additional incentives through the company’s Twitter and Instagram accounts. Fans are invited to take a photo with Mimi’s in-store red dress display and upload their pictures through Instagram and Facebook to raise awareness and show support. Furthermore, online donations can also be made through Mimi’s e-gift cards.

"For ten years, Go Red For Women has fought heart disease, and more than 627,000 lives have been saved as a result. This year, we are dedicated to doing even more in this fight and are working toward turning America red," said the American Heart Association’s board chairman, Ron W. Haddock. "The strength of mothers, sisters, daughters and friends fighting side by side is more powerful than any killer. We're thankful to Mimi's Cafe for its support of Go Red For Women because together, we can end heart disease."


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