Project Yellow Light, a non-profit organization dedicated to promoting safe driving practices among teenagers, will expand its scholarship competition to include college students this school year. With the support of Irvine-based Mazda Motorsports, Project Yellowlight will hold two separate scholarship contests for high school seniors and enrolled college students.
The expansion of the scholarship program comes as part of the National Safety Council’s annual “Teen Driver Safety Week” that is taking place this week.
In order to compete for the scholarship, participants must create 60-second public service announcement videos that highlight the dangers of distracted driving. Videos submitted for the 2013 cycle must follow the theme “One Text or Call Could Wreck It All.”
The contest, which had previously been exclusively available to graduating high school students, will award three scholarship prizes in both age categories. The first, second and third place winners will receive awards of $5,000, $2,000, and $1,000, respectively. The first place winners will also see their videos broadcast on televisions across the country as official Ad Council public service announcements.
“The premise behind Project Yellow Light is to give teens a big voice in reducing the number of car crashes,” said Julie Garner, co-founder of Project Yellow Light. “They have a unique voice and the ability to get through to their friends, their peers, in a way adults cannot.”
Project Yellow Light was conceived shortly after 16-year-old Hunter Garner died in a car crash in 2007. His family founded Project Yellow Light and established the Hunter Garner Scholarships in his memory and to empower young drivers and awareness to the dangers of distracted driving.
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