The 2013 Kia Soul, Irvine-based Kia Motors America’s hip hatchback, has been named Active Lifestyle Vehicle of the Year in the 9th annual ALV Awards. The Soul was recognized as the AVL Urban Vehicle for its recent tributes as “Top Tailgating Car for 2012” and “Top Back-to-School Car” awarded by Kelley Blue Book.
The ALV event was held on the Local Motors campus in Chandler, Ariz. with 28 vehicle finalists, which were recognized by the awards panel. More than two-dozen media gurus and 70 active athletes studied each vehicle based on its performance and capacity to facilitate an active lifestyle, which tested a vehicle’s on- and off- road capabilities. The premier ALV event is the only one in its class that features automotive journalists and extreme athletes testing which cars and trucks meet the needs of an active lifestyle.
"Being honored as ALV's Urban Vehicle of the Year speaks to the Soul's functionality and versatility, while underscoring its roomy interior and cargo space designed to meet the needs of both world-class athletes and weekend warriors," said Michael Sprague, executive vice president, marketing & communications, Kia Motors America. "And with its lively performance, fully independent, sub-frame mounted front suspension system and IIHS 'Top Safety Pick' status, Soul drivers can be comfortable and secure no matter where their outdoor activities might take them."
Kia Motors is one of the fastest growing automotive brands across the nation. Not only do consumers enjoy the company’s latest dancing hamster campaign, each Kia model is stylish and resourceful. From 2009 to 2011 Kia came out with more vehicles in the US than any other automotive maker. Kia’s line of fuel-efficient and “fun-to-drive” cars has increased the brand’s market penetration and consideration.
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