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The ultimate iPhone lens

Take a variety of killer images with the olloclip.

by larry urishPublished: February 01, 2013

Photo by Luke Hodsdon
Ever heard of the term “Luddite”? The Luddites were 19th-century English textile artisans who protested the use of machinery introduced during the Industrial Revolution. The modern application of “Luddite,” according to Merriam-Webster, is “One who is opposed to technological change.”
Okay, so that makes me a Luddite – not something to brag about in this digital age. One example: I don’t own an iPhone, or any smartphone. After using Verizon for 10 years, I qualify for a free iPhone. But I don’t want an iPhone. My eight-year-old flip phone works fine, and if it works, don’t fix it.

Yes, I realize that owning a flip phone in this spiffy screen-finger-swiping day and age is akin to crank-starting your Model-T or washing your Fruit of the Looms by beating them over a rock down by the river. So sue me ...
But after learning about the olloclip – a cleverly designed 3-in-1 lens that attaches to any iPhone – maybe now’s the time to enter the world of touch-screens. For you iPhone owners, an olloclip will give you the ability to use your phone’s camera to record images in ways that were once impossible.
The olloclip, produced by a growing Huntington Beach-based company bearing the same name, offers three lens settings: The macro lens utilizes a 10X multiplier that allows you to focus to within 12 to 15 millimeters of your photographic subject. The wide-angle lens is great for broad, expansive views. And the fish-eye lens captures a 180-degree field of view to produce unusual and striking images.
Using the olloclip is easy. Just clip it on over your iPhone’s standard lens. Try the fish-eye option first. Then flip it around to switch to wide-angle, and pop off the outer lens to use the macro feature.
The product uses precision-ground glass and multi-element optics in its lenses. Its barrels are made from anodized aircraft-grade aluminum. And its iPhone attachment is made of a soft plastic material that ensures a secure fit.
Retailing for $69.99, the olloclip works with any photo or video iPhone app. olloclip.com


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Comment at 5/30/2013