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MOVERS & SHAKERS
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Published: November 01, 2010

Colin Baden

• CEO, OAKLEY

Age: 15, or so he claims, adding, “My mom totally lets me drive.”

Status: Most definitely married

Interesting factoid: He’s the first Californian to roll a military tank – intentionally.

Number of sunglasses he’s lost in the past year: None. They are Oakleys, so they are treated with respect.

The future of Oakley: “Make wicked cool stuff, have a ton of fun doing it and make enough money to pay for the first two.”

Sports: Sailing, scuba diving and hammering away with high-caliber assault rifles.

Despite a recession that has hammered much of the apparel industry, Chief Executive Officer Colin Baden led Foothill Ranch-based Oakley last year to a double-digit increase in sales to more than $1.1 billion. Not bad for his first year at the helm. (Baden was the longtime president of Oakley and took over as CEO last July). And 2010 looks great, too, for Oakley, famous for its innovative sunglasses and sports apparel. To keep the momentum going, Baden has started a training program called Global Sales Development, which is designed to show retailers why Oakley sunglasses are worth their ultra-premium ranking, and he is expanding the company’s marketing efforts overseas in countries such as China and India. (Turns out, cricket players love their Oakleys).

OCMETRO'S 2010 HOT 25 HONOREES
Michael Stebner  |  Jim McCluney  |  Robert Braithwaite
Denise Hazime  |  Mark P. Robinson Jr.  |  Mo Honarkar
Laura Davick  |  Troy & Josh Rodarmel  |  Gary Brahm
Don Craig  |  Colin Baden  |  Rick Hadley  |  Dan Young
Michelle Tingler & Debbie Devine  |  Mark Manguera
Paula Golden  |  Peter F. Bastone  |  Rob Chandler
Kate Duchene & Vicki Dallas  |  Gary W. Matkin  |  LPA
Will Kempton  |  Scharrell Jackson   |  Jeff Moore
The six who climbed Mt. Everest

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