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Advertising firm INK hires team of new executives

Three industry veterans will join the brand development, creative, and account services divisions of the Irvine-based agency

by Gabriel CortésPublished: October 08, 2012 09:05 AM

INK, a fast growing Irvine-based advertising and marketing firm, has appointed three new executives to join its expanding leadership team. Tim Price has been named the new executive director of brand development, TJ Bennett will serve as executive creative director, and Peter Watkins will be the new executive director of account service.

All three executives have extensive experience working in the advertising industry. Price joins the firm following a 16-year tenure at brand-consulting agency RiechesBaird, while Bennett most recently served as associate creative director at Manhattan-based Kirshenbaum Bond Senecal + Partners. Watkins was previously a vice president at Donner, and he served as co-director of that agency’s West Coast office.

“When we founded INK, our goal was to become one of Southern California's powerhouse ad agencies,” said Todd Henderson, INK’s president and cofounder. “The addition of Tim Price, TJ Bennett, and Peter Watkins to our team proves we're on track to realizing our collective dream.”

Henderson co-founded INK with Megan Lavendar in 2007. Since then, the company has collaborated on projects for major brands like Cox, DirecTV, Golden Spoon, VIZIO, and Warner Bros., and has grown 96 percent in the last three years.

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